The real estate industry is an exciting industry. It is an industry that carters for one of the three basic needs of man: shelter. A good shelter is a requisite to a good living and a productive society. It is also a very lucrative industry that rewards its stakeholders with massive returns.
There are many different players in the real estate industry—property managers, publishers, builders, banks, and government agencies, to say nothing of buyers, sellers, and renters. However, the real movers and shakers are the intermediaries, those who constantly move between and communicate with these players: agents and brokers.
The Intermediary Men:
The real estate agent is the workhorse of the industry. He’s a salesman one moment, a buyer’s advocate the next; he’s an analyst, an auctioneer, a consultant, a negotiator, and a marketer; he occasionally performs the services of an appraiser and a loan officer; he accommodates his clients on nights and weekends, and often works well beyond the official stipulated working hours. Read More